All our sober services are carefully aligned to complement each other, addressing our clients’ physical, mental, emotional and spiritual wellbeing needs using our original Well-being DNA (WBD) approach. Our clients, as well as other industry professionals we work alongside, praise our method of working (please see our testimonials).
The WBD approach allows us to tackle the roots behind dependency, addressing it from all aspects. Working closely with the client, we focus on each of the five key aspects of the WBD approach, creating a harmonious balance and longer lasting recovery from substance intoxication.
Currently, many existing mainstream models of recovery work to address some aspects of a client’s Health and Wellbeing, such as the Physical and Mental aspects. However, few, if any, address all the aspects we have outlined in the way that we do. (See our model diagram for further clarification)
Click on a tab below to see who and what we treat.
We reserve the right NOT to embark on this journey with an individual if they:
Our headquarters is based in London. However, we often accompany and work with clients all around the world
Where there are cross-addictions also present (such as those mentioned above: gambling, sex, and food addictions), we will make an assessment and determine which is the primary dependency and determine our involvement on a case-by-case basis.
“I met Naz at a time when I thought life was about as bad as it could get. Turns out, it had to get a lot worse before it got better. Naz stood by me the whole way, and helped me through with endless kindness and patience, combined with some much needed truth and an ability to get me to listen when nobody else could. I am forever indebted to him for what he did for me, and am grateful that I can now call him a friend. He introduced me to Meryem who continues to help me look at things from different perspectives, challenge me when needed and supports me through my journey. Her guidance and insight has been invaluable. Naz and Meryem, to my mind, provide something genuinely unique. I consider myself very lucky that I have the opportunity to benefit from their experience and expertise, as without them I definitely wouldn’t be where I am today.”
“I met Naz Hassan over two years ago, as an interventionist and travelling companion to an overseas treatment centre with my son. Naz evolved from a sober coach to a friend and remains a pilar of support for my son, who is now in a remarkably good place, in large part due to Naz’s knowledge, individualised understanding and compassionate approach. It would be difficult to over-emphasise the high esteem in which both my son and I hold him.”
“I was introduced to Naz at an iCAAD event in London a few years ago, and felt an instant connection to his calm energy and his passion for his work. Naz’s knowledge and understanding of how to effectively help people in need, especially those suffering from addiction, is both comprehensive and realistic. Above all, Naz clearly cares for his clients, going over and beyond to guide them to the path of life-long recovery. It was a pleasure working with you Naz.”
“In the diverse world of recovery and my experiences with it, I can honestly say that working with Naz of Phoenix Guardians was one of great benefit. Naz sees what the client, and also importantly, what the family needs. This results in a tailor-made approach where he goes to any length to achieve results. All this is delivered with the utmost integrity and care for the client and family. Naz shows great empathy and love for those struggling with addiction and alcoholism. What stood out to me personally was how he reached out to a fellow addict I know and got him back on track after he saw him struggling with his recovery. His knowledge and approach is based on trust, care and a lot of experience, and therefore I highly recommend Phoenix Guardians.”
One Size Does Not Fit All – Why we personalise our services and how we work

At Phoenix Guardians we adapt our methods of working relevant to each individual and situation, as we understand that dependency on drugs or alcohol varies in severity and usage from individual to individual. We do not operate a “one-size fits all” formula in our approach.
Such a bespoke and multi-layered approach also permits the team at Phoenix Guardians to work closely with the individual, family and loved ones to address unhealthy dynamics, behavioural patterns and to tackle the dependency at its root, thus enabling sustained change to become possible. We believe that including family members and loved ones in this process can also be a valuable but often easily overlooked part of healing and recovery.
Our exclusive aftercare and continued support service is designed around our unique and bespoke Healthy Lifestyle Plan which incorporates the five key areas of our Well-being DNA approach (WBD) above. The Healthy Lifestyle plan draws upon and includes personalised services such as counselling (individual, couple and family), group therapy, personal training, nutrition, sober or life coaching, and mindfulness-based practices and access to our Health and Well Being retreat programme.
To deliver this comprehensive tailored programme Phoenix Guardians utilises an integrated and consistent team approach. We will bring together the necessary expertise and professionalism direct to the individual, whichever country they are in. Phoenix Guardians’ team works as a collective, pooling experience and professionalism together to ensure a high quality, seamless and comprehensive service in order to achieve the best possible outcome for the client and their family.
At Phoenix Guardians our reputation is valuable to our clients and to us. All our services are provided with the utmost discretion and professionalism.
We take special care to maintain our client’s privacy and confidentiality, upholding and respecting their right to anonymity. Our experience of working with clients in the public eye, and at the highest levels of society, gives us first-hand understanding of how to handle sensitive situations related to the media and general public.
We sustain a strong code of ethics in our handling of clients’ data and confidential information (please see our Terms & Conditions and our Privacy Policy for more information).
Whenever we are required to engage with other services on the individual’s behalf, we keep everyone concerned up to date only with relevant information and in accordance with our client agreement.
How research informs our approach

Whatever your beliefs are about dependency and whether you believe an individual may remain dependent on substances for life or not, at Phoenix Guardians we have our own view that lasting change is possible.
It may interest you to know that there are now differing opinions emerging on the issues that relate to alcohol and drug addiction – or what is now more frequently being referred to as ‘Substance Use Disorder’ (2013 DSM-5).
For many years the primary belief has been held that alcohol and drug addiction is a disease, a brain disease. Many leading professional organisations, such as the World Health Organization (WHO), American Society of Addiction Medicine (ASAM), National Institute for Drug Addiction (NIDA), American Psychiatric Association (APA) and 12-step based facilities, to name a few, have dedicated their work to the belief that alcohol and drug addiction is a disease.
However, in the field of Neuroscience a growing number of experts are challenging this view, and the latest neuropsychological findings (1) suggest that whilst the brain houses the responsibility for addiction behaviours it also has the capacity, in its neuroplasticity, for change – thus giving more hope that this brain disease called ‘drug and alcohol addiction’ can be worked with in different ways to reduce if not eradicate its impact on individuals.
At Phoenix Guardians we stay in touch with what new research is telling us, so this can inform complementary ways that we can work with you, and help us review the benefits of our existing methods.
We strongly believe change is possible and always work to this premise.
(1) A neuroscientist Marc Lewis, Ph.D. eloquently elucidates his reasoning in a new book, The Biology of Desire: Why Addiction is Not a Disease. Real-life stories of five different people, who have struggled with addiction, flesh out the framework he’s constructed from the latest neuropsychological findings.
Collaborations & Partnerships
Although Phoenix Guardians is an independent company, we also recognise the importance in collaborating with other agencies, especially where the welfare and wellbeing of the dependent individual is concerned. We do this in an integrated and seamless way enabling the individual to focus on their recovery whilst we communicate with, and co-ordinate, all agencies and practitioners involved. This helps our clients achieve maximum benefit and peace of mind from our services. We appreciate that whilst not all professionals in this field operate in this way, this is an integral part of our philosophy, approach and effectiveness.
We have also spent numerous hours researching and understanding the different approaches and treatments available across the world and can advise which treatment facility may be best suited to your needs. However, ultimately this decision will be yours and our assistance is available where required.
If you are a professional interested in finding out more regarding how we work then please email us with your enquiry to: enquiries@phoenixguardians.com.